Telekinetic prank themed viral shows the potential for the medium in film marketing

Telekinetic prank themed viral shows the potential for the medium in film marketing

A video promoting the upcoming remake of Carrie has rapidly gone viral

After being online for a little over 36 hours. At time of writing, it has clocked 14.8 million views on YouTube and demonstrates that when executed well, a viral video can really get people talking about an upcoming film release.

Titled ‘Telekinetic Coffee Shop Surprise’, the hidden camera prank captures the reactions of unsuspecting customers in a New York coffee shop. Starting with an argument between two actors playing customers, it quickly escalates when a young woman unleashes her telekinetic powers. Spring-loaded books, remote controlled furniture, a fake wall and clever pulley system all result in some priceless reactions from those unlucky enough to be buying coffee at the time.

We’re no stranger to viral potential when used to promote film releases. We produced the video below for StudioCanal’s home entertainment release of The Last Exorcism, which has garnered 2 million hits to date.

We’re no stranger to viral potential when used to promote film releases. We produced the video below for StudioCanal’s home entertainment release of The Last Exorcism, which has garnered 2 million hits to date.

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